How do you shop?

Ahhh…. shopping…. Some use it to cope with an emotional conundrum; some use it to hide in plain sight, while most use shopping to get ahold of what’s necessary, whether that might be popularity or simply  the obvious survival. Why we shop has a million answers, but what do we shop.

The most important step in shopping should occur right before even considering to leave the house or entering a store. You all know it, even if you don’t realize it. It’s the analysis of the current situation.

What do I take into consideration? It might look simple, and yet it’s so difficult to reconcile the following questions:

-what do I want?

-what do I need?

-what can I afford?

Unfortunately, today’s diversity does not always translate into finding the specific product/service I want and need. Yes, I know; I’m ‘picky’ because I want quality and simplicity.

It’s easy to understand that what I want is not necessarily what I need and of course what I need is not always necessary. That being said, affordability shines a new light upon the whole debate. No one has an unlimited budget; at least not the majority.

Shopping can be shivering, especially when you have an unclear image of the current situation. Usually ‘what you want’ leads to ‘why’, and you don’t always want to accept the answer to that question.

What do you think? Is it a sound strategy to make a short analysis?



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